THE 433: TRIUMPH ROCKET 3 R EVEL KNIEVEL EDITION
We Ride the Motorcycles Evel Knievel Would Have Ridden
The first glimpse came in a Southern California parking lot: chrome tank catching the midday sun, red-white-and-blue paintwork gleaming against 93-degree heat. The Triumph Rocket 3 R Evel Knievel Edition doesn’t exactly whisper. It gleams, it declares, it practically dares you to climb aboard.
EVEL KNIEVEL: AMERICA’S LAST DAREDEVIL
Butte Beginnings
Robert Craig Knievel Jr. was born in 1938 in Butte, Montana, a mining town where toughness was a requirement, not a choice. Raised largely by his grandparents, the boy who would become Evel was restless, enthralled by speed, and unafraid of trouble. A teenage arrest for attempting to steal hubcaps earned him the nickname “Evil Knievel”—later softened to “Evel,” a bit of linguistic polish on a brand that would one day glitter in lights.