
I was looking for horses in the field when the thought crossed my mind to go to Zion. It was the second thought, or maybe third, behind, "that's where we got speeding tickets last year" and "I wonder if there are horses over there that I should photograph." There were no horses, so I decided to go to Zion because it was my thing left undone.

The first glimpse came in a Southern California parking lot: chrome tank catching the midday sun, red-white-and-blue paintwork gleaming against 93-degree heat. The Triumph Rocket 3 R Evel Knievel Edition doesn’t exactly whisper. It gleams, it declares, it practically dares you to climb aboard.

Robert Craig Knievel Jr. was born in 1938 in Butte, Montana, a mining town where toughness was a requirement, not a choice. Raised largely by his grandparents, the boy who would become Evel was restless, enthralled by speed, and unafraid of trouble. A teenage arrest for attempting to steal hubcaps earned him the nickname “Evil Knievel”—later softened to “Evel,” a bit of linguistic polish on a brand that would one day glitter in lights.
Get 10% off your first purchase when you sign up for our newsletter!
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.