FEATURES

Robert Craig Knievel Jr. was born in 1938 in Butte, Montana, a mining town where toughness was a requirement, not a choice. Raised largely by his grandparents, the boy who would become Evel was restless, enthralled by speed, and unafraid of trouble. A teenage arrest for attempting to steal hubcaps earned him the nickname “Evil Knievel”—later softened to “Evel,” a bit of linguistic polish on a brand that would one day glitter in lights. 

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